Creative Wayfinding For Ambitious Optimists.

Jeremy’s Top 25

You Can’t Yell Loud Enough (But You Don’t Need To)

There’s a lot of noise out there. A lot of it is spam, a lot of it is amateur, a lot of it is vapid. But a lot of it is good. Really good […]

The Long View

It’s Saturday night, around 11 pm, and you’re fully down the rabbit hole, researching your competition […]

Best In The World?

There’s can only be one best in the world, and it had better be you. Whether it’s your business, your podcast, your book […]

Most People Don’t Understand Marketing

There’s a big gap in most people’s minds between what marketing looks like, and what it’s actually supposed to be [….]

Ideas Need Leaders

If we’re going to use our unique talents and ideas to change the world around us for the better, sooner or later we need to realize […]

The Hard Stuff

Most of us want to do the work. We thrive on the feeling of meeting a worthy challenge and our best self rising up to […]

Creating Inevitable Outcomes

The word “Inevitable” seems to most often be used to describe some slow backward slide toward a negative outcome […]

Shit-Disturbing: A Beginners Guide For Creatives + Visionaries

Let’s face it. You’re a shit-disturber. A contrarian. An instigator. Maybe you’re not getting in bar fights every weekend […]

The 5 Pillars of Real Marketing

Marketing has an optics problem. When most people think about marketing, their minds are instantly filled with […]

Know When To Assess Your Work

This is how it always happens. You spend time making something. It could be a product, a business, art, an event […]

Don’t Measure Your Worth By The Wrong Things

Let’s face it. Whether we readily admit to it or not, we’re pretty much all looking for validation in some area (or many areas) […]

Irrefutable vs. Thought-Provoking

Trolls suck. It’s true. But what sucks even more is letting them influence, alter, and detract from your work before you even […]

There Are No Shortcuts

How often have you been driving, and, frustrated with the ridiculously roundabout way Google planned out your trip […]

Be Proactive About Podcast Audience Growth

When it comes to building a podcast audience, I’m a big believer in the power of being proactive when you’re first starting […]

Good Marketing Starts with Empathy

All good marketing starts with empathy for your audience. It’s easy to nod along to this concept but harder to […]

Dear Content Marketers (We Need You to Organize Us)

I’m sorry to be the one tell you this, but we already have the information. All that stuff you’re trying to teach us […]

Bring The Enthusiasm

Your content can be solid, your value proposition obvious, and your audience targeting impeccable. But without […]

Creating Remarkable Work

Creating work that spreads requires creating work worth talking about. Creating work worth talking about requires […]

Don’t Bank on Being the Outlier

At some point in your journey as a creator, you’ve probably had the experience of watching a competitor with […]

Your Audience Needs a Translator

One of the most valuable roles you can play for your audience is as a translator. There’s more than enough content […]

The Scientific Method of Marketing

When they first start out, most people have the wrong idea of what marketing is and how they’re supposed to go about doing […]

Develop Your Perspective

For the past year and a half, I put in place a self-imposed content diet. I restricted my intake of non-fiction, business-related […]

Everyone Starts From Zero

Zero listeners, zero fans, zero reputation. Every podcaster starts in the same place. It’s easy to begrudge the big brands and […]

Why Podcasts Are Built on Compounding Returns

Even while I was still in high school, my parents drilled home the value of starting to invest for retirement early. Even $25 […]

Keep Your Promises

A lot gets made about building trust with your audience. Trust is a big reason why people start podcasts, blogs, and […]

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Hi, I'm Jeremy, I'm glad you're here.

No matter what you create, I'm guessing you spend a good amount of time feeling lost, hopeless, and unsure about how to get from where you are to where you want to be.

So do I. And so does everyone doing creative work.

This is the Creative Wilderness.

Every week, I publish a new article in my Creative Wayfinding newsletter about how we as creators and marketers can navigate it with more clarity and confidence.

If you're building something that matters, but aren't quite sure how to take the next step forward, I'd be honoured to have you join us.