Creative Wayfinding For Ambitious Optimists.
Blog
On this page, you can scroll back through the archives and view every post I’ve ever written.
I won’t lie, there are a lot. Many of them likely won’t be relevant to you.
But my hope is that by poking around and reading through a few of them, you’ll come across an idea that sparks something for you, makes you think about a problem in a new light.
Or, if you’d rather browse through a curated selection, feel free to start with one of the lists below.
Happy reading 🙂
Best Of The Blog
Complete Archive
The Campfire Approach to Audience Building
If you’ve ever built a campfire, you know that to build up the fire successfully, you need to follow a specific, systematic process. Regardless of what style of fire-builder you are (personally, I’m a log cabin-er), the process is always the same and can be summarized...
Why Creative Progress Takes So Long to Appear (Even When You’re Putting in the Work)
We all feel like we should be moving faster in our creative careers. So why is that so hard to do? The answer is surprisingly obvious.
Toss & Catch: The Simple Practice to Develop Creative Confidence
How do you gain the creative confidence to create & ship impactful work? Turns out, you probably already have it… if you know where to look.
Playing By House Rules
As a creator, you get to create the rules for how you make and market your work. And you likely won’t find success until you do.
3 Lessons from Wordle on Making More Successful Creative Work
If you’ve spent any time on Twitter over the past couple of weeks, you’ve probably seen a near endless stream of cryptic posts like the one below, and thought to yourself, “What the hell is going on?” caption for image What the hell is going on is a word game...
One Year Ago, I Ditched Outcome-Oriented Goals. Here’s Are the Results
At the start of 2020, I began an experiment: Which type of goal is more effective, Process-, or Outcome- Oriented? Here are the results.
Three Steps to Developing Creative Fluency
Learning to create work that lands with our audiences is a lot like learning a language. Unfortunately most of us approach learning languages all wrong.
A Compass for Creating More Resonant Creative Work
A process for reliably creating work that resonates more deeply with your audience… and why we often ignore it.
A Short List of Creative Gratitude
Singular creative ownership is a construct. Here’s a short list of gratitude for everything and everyone who’s co-created alongside me.
Set Your Creative Projects up for Success by Identifying the Minimum Effective Effort
What if the key to more successful creative projects wasn’t to aim higher, but to scale our ambitions down? It might just be true.
How to Identify Your Keys to Victory (And How They’ll Accelerate Your Creative Success)
The fastest, most efficient, most enjoyable path to success is different for everyone. Here’s how to find yours.
Why Perspective Is an Underrated Creative Superpower (And How You Can Develop It)
Of the traits necessary to build a successful creative career, perspective is one of the most essential. And yet we spend little–if any–time developing it.
Some Limits Aren’t Meant to Be Pushed (And Should Actually Be Avoided)
We spend a lot of time finding & pushing our limits in order to level up. But what if the value of knowing some limits was so that you could avoid them?
Your World Is Shrinking. Here’s How It Hurts Your Creative Work (And How to Push Back)
A smaller world feels safer and more predictable. It’s also inhospitable to meaningful creative work. Luckily, you can push the boundaries back.
What if There Are No Right Answers?
We spend so much of our time seeking out the right answers to our problems. But what happens if the problem has no right solution?
What to Do When You’re Gripping the Stick Too Tight
When the stakes feel high, we often second guess ourselves and our work. Here’s what to do.
False Assumptions Are Keeping You Stuck. It’s Your Job to Find & Fix Them
Every new project begins with a series of assumptions and guesses. These guesses might relate to our audience, offering, content, messaging, marketing strategy, and any of a near endless list of other variables. If we’ve done our homework and talked with our audience,...
Fast, Easy, or Effective Marketing: Pick Any Two
Fast. Cheap. High-Quality. You might have heard that when you're looking to hire someone for a given job, you can choose any two of these three options. It turns out that the same type of choice exists when choosing how to market ourselves, although the variables have...
You Don’t Need to Make a Moonshot to Be Successful
It often feels like the only acceptable version of success to aspire to is to aim a high as humanly possible. But this isn’t the only version of success.
To Reach the Next Level, You Have to Let Some Fires Burn
In order to achieve what matter to us most, we need to get comfortable neglecting what matters less, despite the negative consequences.
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Hi, I'm Jeremy, I'm glad you're here.
No matter what you create, I'm guessing you spend a good amount of time feeling lost, hopeless, and unsure about how to get from where you are to where you want to be.
So do I. And so does everyone doing creative work.
This is the Creative Wilderness.
Every week, I publish a new article in my Creative Wayfinding newsletter about how we as creators and marketers can navigate it with more clarity and confidence.
If you're building something that matters, but aren't quite sure how to take the next step forward, I'd be honoured to have you join us.