Fast. Cheap. High-Quality.
You might have heard that when you’re looking to hire someone for a given job, you can choose any two of these three options.
It turns out that the same type of choice exists when choosing how to market ourselves, although the variables have changed slightly.
When it comes to how we choose to pursue growth, we’re presented with the options of Fast, Easy, and Effective.
While the options have changed, the rule of only being able to have two out of three remains the same.
When we aim for the fast and easy route, we generally find our marketing to be entirely ineffective.
Of course, there’s no point in pursuing ineffective marketing, so our choice then comes down to whether we want to put in a lot of work quickly, or take the easier route over the long run.
A fast but difficult approach might involve organizing a virtual summit, doing a podcast guesting tour, or some other endeavour involving an intense period of research, outreach, and preparation.
A slow but easy approach may involve creating consistent content over the span of multiple years at a cadence that works for you.
Of course, you’re welcome to take both approaches, opting for slow and easy with the occasional larger endeavour thrown in to speed things up.
It isn’t important which approach you take. Sooner or later, both with get you where you’re looking to go.
What is important is understanding the choice you’ve made and calibrating your expectations accordingly.
Explore how to navigate a creative life that matters
This article originally appeared in my weekly Creative Wayfinding Newsletter. Each issue is the product of a week of work, and contains something not available for sale.
A fresh perspective, a shot of encouragement when you need it most, and maybe even some genuine wisdom from time to time.
Each week, we explore a different facet of the question “How do we navigate the wilds of creating work that matters?”
It’s something I’m proud to create and I’d be honoured to share it with you.
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