Creative Wayfinding For Ambitious Optimists.

Playing By House Rules

January, 22, 2022

🧭 This blog post is adapted from my Creative Wayfinding Newsletter.

Think about the board game, Monopoly for a minute.

Chances are if you play it 10 different times with 10 different people you’ll get 10 different variations on the rules.

Some of the variations are minor, such as changing the amount of cash each player starts with, randomly dealing out a selection of starting properties, or taxing certain board spaces.

Others are drastic alterations to the core mechanics of the game, such as adding custom rules that apply to specific dice rolls, and new opportunities (or requirements) for landing on a certain spot on the board.

It’s not that the rules of Monopoly are fluid by nature.

The official rules for the game are firmly defined, set in stone–or at least in the paper print-out that comes in the box.

And yet despite these standardized, codified rules, so often, we, as the people playing the game find ways to reinterpret, bend, break, subtract from or add to the rules in a way that makes the game more fun for us.

Having fun, of course, is the whole point behind playing a game in the first place, so if we stumble across (or engineer) a way to play that makes it more fun for all involved, why not ditch the official rulebook and adopt the House Rules.

What we need to realize as creators is that we too have the ability to create our own house rules.

We might read about a dozen different frameworks and strategies for growing our audiences or creating better work.

Each of these frameworks is likely solid, and probably even works wonders for some people.

But no matter how granular and detailed their instructions, by no means is any framework or strategy hard and fast.

If the process doesn’t work for us, whether related to the results we’re receiving or the experience we’re having while following it, we have the option to create our own House Rules.

That might mean choosing to ignore or change a few selected instructions. Or it might mean ditching the rulebook altogether, keeping the board and the playing pieces but inventing an entirely new way of using them.

In the end, as long as we stumble on something that works for us, what else really matters?

The first step is to understand that playing by (and inventing) House Rules is even an option.

The second step is to start experimenting, finding out what we can do to have more fun with our work and create a better experience for ourselves and those we engage with.


Explore how to navigate a creative life that matters

This article originally appeared in my weekly Creative Wayfinding Newsletter. Each issue is the product of a week of work, and contains something not available for sale.

A fresh perspective, a shot of encouragement when you need it most, and maybe even some genuine wisdom from time to time.

Each week, we explore a different facet of the question “How do we navigate the wilds of creating work that matters?”

It’s something I’m proud to create and I’d be honoured to share it with you.


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    Hi, I'm Jeremy, I'm glad you're here.

    No matter what you create, I'm guessing you spend a good amount of time feeling lost, hopeless, and unsure about how to get from where you are to where you want to be.

    So do I. And so does everyone doing creative work.

    This is the Creative Wilderness.

    Every week, I publish a new article in my Creative Wayfinding newsletter about how we as creators and marketers can navigate it with more clarity and confidence.

    If you're building something that matters, but aren't quite sure how to take the next step forward, I'd be honoured to have you join us.