Creative Wayfinding For Ambitious Optimists.
Blog
On this page, you can scroll back through the archives and view every post I’ve ever written.
I won’t lie, there are a lot. Many of them likely won’t be relevant to you.
But my hope is that by poking around and reading through a few of them, you’ll come across an idea that sparks something for you, makes you think about a problem in a new light.
Or, if you’d rather browse through a curated selection, feel free to start with one of the lists below.
Happy reading 🙂
Best Of The Blog
Complete Archive
What’s Worth Talking About?
Any business or creative endeavor that grows does so because people talk about it. Which means there needs to be some aspect of your work that is worth talking about. The challenge is that things worth talking about are those aspects of your work that exceed existing...
How To Gain Clarity Through Grappling With the Problem
A few years ago, I found myself stuck. Over the previous year, I had finally committed to niching my podcast production and marketing agency down into the health and wellness space after years of resisting. It was a largely opportunistic decision, as 70% of our...
Don’t Find Passion, Build It
Too often we get stuck, standing at the threshold of starting something new because we’re not sure if we truly have the passion for it. We hear again and again to follow our passion. That building a business around the work we do is hard, that our passion is the thing...
Confidence Where It Counts
It’s hard to accomplish much of anything, let alone create work that changes people, without confidence. No, not absolute confidence that you’ll 100% that you’ll achieve what you set out to do. You’re probably not aiming high enough if that’s the case. Not confidence...
What Really Matters To Your Clients?
This question, answered honestly provides the roadmap for what you should be working on in your business. More often than not, when faced with the answer to the question, we realize that what we’re actually working on doesn’t matter all that much to our clients. Deep...
Stick With the Idea
Despite what we might like to believe, most great ideas don’t emerge from singular flashes of insight, inspiration, or brilliance. It’s rare for the lightbulb to turn on above our heads, to be struck by a lightning bolt of clarity, or for the clouds to part and the...
How To Flip The Script On Time-Scarcity
Time often feels like enemy to be wrestled with. But what if it’s actually the greatest ally we have for our creative work?
Doing More Is Keeping You Stuck
As creators, we face an incredible pressure for more. To do more. To learn more. To create more. To increase our input. To increase our output. Much of this pressure is inflicted on us by the outside world. Our culture glorifies the hustler, working themselves to the...
Getting To the Best Solution
When looking to solve a problem, we often take the first idea that strikes us and run with it. Maybe the burst of inspiration it was delivered in convinces us that it’s the best option available. Maybe we’re in such a rush to solve the problem that the convenience is...
Component Parts
If you look closely, you'll find that every complex task is made up of a handful of component parts. Taken whole, the task ahead of you might seem impossible, and you might spend weeks, months, or years stalling as you try to decide which chunk of the elephant to bite...
Building Human Brands
There’s a lot of talk about building human brands these days. The fact that this is buzzworthy demonstrates how far marketing has strayed from its core purpose. To connect. No matter the work we do, sooner or later, the goal is to get it into the hands of another...
In on the Joke
If a joke has to be explained, it’s probably not all that funny. The same principle applies to your marketing. Effective marketing works because it meets your audience where they’re at. It doesn’t talk down to them, over them, or around them. They don’t have to reach...
Choosing Nourishment Over Cravings
There's a lot of noise out there. A lot of different people telling us a lot of different "best" ways to grow an audience, build a business, achieve the freedom and success we want in our lives. I know I'm not alone in feeling overwhelmed by it all. Not the only one...
Ask Bigger Questions
There’s room for bigger questions in every pursuit. In fact, they often go entirely unasked in the first place. The problem is they break new ground. Address the thoughts we all have but are too afraid to speak out loud. They stick out. Don’t fit in with what’s been...
Will It Still Be Worth It?
If no one ever sees it? If you never hit publish? If the people it’s intended to serve never get a chance to engage with it? Some work only pays off when it reaches the intended end user. For other work, the process itself is reward enough. It’s worth asking yourself...
Do You Have the Bandwidth To Start Podcasting?
When it comes to producing a podcast there are two types of difficulty involved. The first is doing the upfront work to learn everything you need to know to both launch and grow a podcast. This might include technical production skills like understanding audio...
The Opposite of Good Isn’t Always Bad
If we want to differentiate ourselves and the work we do, it’s essential to get clear on both what it is, and what it’s not. Of course, when thinking about what our work is, we immediately call to mind a series of positive adjectives to describe it. Efficiency,...
Sitting in Silence
Contrary to popular belief, it's just as good a way to learn as another podcast, another book, another blog post, another video. No, maybe not the "7 ways to..." type of learning, but a deeper, more rooted, more valuable variety. The kind of learning that, when...
Navigating Your Creative Work’s Incubation Phase
I've spent the past seven years traveling full-time, living and working in over 30 countries across four continents. Over this span, I've noticed a curious trend emerge. After leaving a given place, I'll largely forget about the small, mundane, day to day experiences...
Close the Gap
There’s a gap that often exists between the objective quality of our work, and our subjective valuation of it. The gap can exist in one of two directions. On the one hand, we perceive our work to be better than it really is. On the other, we perceive it to be worse....
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Hi, I'm Jeremy, I'm glad you're here.
No matter what you create, I'm guessing you spend a good amount of time feeling lost, hopeless, and unsure about how to get from where you are to where you want to be.
So do I. And so does everyone doing creative work.
This is the Creative Wilderness.
Every week, I publish a new article in my Creative Wayfinding newsletter about how we as creators and marketers can navigate it with more clarity and confidence.
If you're building something that matters, but aren't quite sure how to take the next step forward, I'd be honoured to have you join us.