Creative Wayfinding For Ambitious Optimists.
Blog
On this page, you can scroll back through the archives and view every post I’ve ever written.
I won’t lie, there are a lot. Many of them likely won’t be relevant to you.
But my hope is that by poking around and reading through a few of them, you’ll come across an idea that sparks something for you, makes you think about a problem in a new light.
Or, if you’d rather browse through a curated selection, feel free to start with one of the lists below.
Happy reading 🙂
Best Of The Blog
Complete Archive
How We Do Things Around Here
Photo by Valentin Antonucci on UnsplashInspired by a recent blog post by Seth Godin, How we do things around here, I wanted to brainstorm and define the principals that guide how we at Counterweight Creative work, and interact with both clients and among our team.Big...
How the Right Kind of Scarcity Will Transform Your Marketing
Photo by Kelly Sikkema on UnsplashEveryone who’s ever done the slightest bit of copywriting knows that scarcity is an essential element in driving the sale.As consumers, the idea of missing out, whether it’s on a certain price point, bonus content, or the offer...
What Does It Mean to Serve Your Audience?
Right up there alongside, “providing value,” on the list of overused and under-applied marketing buzzwords is the idea of “serving your audience.” Listen to a random selection of online marketing podcasts and you’re likely to hear the phrase pop up at least a handful...
Where Are You Leading Us?
Photo by Jehyun Sung on UnsplashGood marketing has momentum.It has forward motion driving it continually toward a destination that your audience has signed up to reach.And while they might not know exactly where the journey is going to take them, if you’re going to...
Remember What You’re Getting Paid For
Photo by NeONBRAND on UnsplashIt’s important to remember what people are really paying you for.While it often looks like they’re paying you for something else, in the end, they’re paying you to do the work for them.It’s not always a straight-up time for money...
What Questions Are You Asking Yourself?
Photo by Dan Gold on Unsplash“How can I get out of this sticky client situation?” vs “How can I create a system to ensure that this type of situation doesn’t arise again?”“How can I deliver the work with the least amount of effort?” vs “How can I create a magical...
There Are No Shortcuts
How often have you been driving, and, frustrated with the ridiculously roundabout way Google planned out your trip, started looking for shortcuts? After some quick thinking, you jerk the wheel, pull down a side street and take what you know to be a more direct route,...
The Creator’s Myth
Photo by davisco on UnsplashIf you’ve ever identified as a creator of any kind, be that an artist, entrepreneur, freelancer, or something else entirely, you’ve probably told yourself some version of the Creator’s Myth.The Creator’s Myth revolves around the idea that...
The Messenger Matters
Photo by jesse ramirez on UnsplashYour work might be world-changing.It might be immaculate in its design and execution.There may be no better way to solve the problem you set out to solve than the solution you came up with.But for it to catch on, for it to spread, it...
Irrefutable vs. Thought Provoking
Trolls suck. It’s true. But what sucks even more is letting them influence, alter, and detract from your work before you even release it, maybe before you even begin to create it. Pay enough attention to the trolls and before you even sit down to your keyboard,...
This Shouldn’t Be Easy
Photo by Jeremy Perkins on UnsplashWe’ve all heard the near-mythic stories about founders who worked 100 hours a week for years while they were starting up their businesses, making incredible sacrifices in every other area of their life before striking gold and...
Never Work a Day in Your Life
Photo by Anthony Fomin on Unsplash“Do what you love and you’ll never work a day in your life.”For many creators, this was the dream we aspired to when we started thinking seriously (but not too seriously) about what we really wanted to do with our lives.Maybe you...
Cloud Cover
Photo by pixpoetry on UnsplashI always love flights that take off on an overcast day.The wheels leave the runway and you’re thrilled by the sight of the mundane world below receding further and further away.As you reach the cloud cover you get jostled around as you...
What About This?
Photo by Annie Spratt on UnsplashIt’s easy to get wrapped up in the seriousness of our work and forget the lightness we felt when we first started down the path that led us to where we are now.Sure, it’s important work and we should take it seriously, but it shouldn’t...
Are You A Believer?
Photo by Ran Berkovich on UnsplashThere’s a difference between believing that our work and our ideas have the potential to change the world and believing that people will actually be excited to enroll in what we’re doing and help move our vision of the world...
What Tide Pools Taught Me About Life
Photo by James Donaldson on UnsplashOne of the great vacations my family took when I was a kid was a road trip down the Oregon coast and into Northern California.I was 12 years old when we hitched up our tent trailer to our minivan, pulled out of our driveway in...
The Long View
It’s Saturday night, around 11pm, and you’re fully down the rabbit hole, researching your competition, hopping from website to website, social channel to social channel, the pit in your stomach sinking lower and lower. Sure, you know comparison is the thief of joy or...
Finishing Is Overrated
Photo by Kelly Sikkema on UnsplashI was feeling sentimental, and a little nostalgic the other night as I walked home from the office.I didn’t have time to start another podcast before getting home, but I wanted to listen to something.In my nostalgic state, I found...
Somewhere Else
Photo by Jesse Bowser on UnsplashSomewhere Else is an intriguing place.Where You Are is filled with too much noise, too much uncertainty, too many problems.The right people aren’t here to build out your community, network, and organization.It’s boring, there’s nothing...
Most People Don’t Think
Photo by Tachina Lee on UnsplashThere are a lot of smart people in the world, no doubt about it.But most of them don’t spend much time thinking.I mean, sure, their brains process information as they walk around all day. Sometimes they actually come up with some pretty...
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Hi, I'm Jeremy, I'm glad you're here.
No matter what you create, I'm guessing you spend a good amount of time feeling lost, hopeless, and unsure about how to get from where you are to where you want to be.
So do I. And so does everyone doing creative work.
This is the Creative Wilderness.
Every week, I publish a new article in my Creative Wayfinding newsletter about how we as creators and marketers can navigate it with more clarity and confidence.
If you're building something that matters, but aren't quite sure how to take the next step forward, I'd be honoured to have you join us.