Creative Wayfinding For Ambitious Optimists.
Blog
On this page, you can scroll back through the archives and view every post I’ve ever written.
I won’t lie, there are a lot. Many of them likely won’t be relevant to you.
But my hope is that by poking around and reading through a few of them, you’ll come across an idea that sparks something for you, makes you think about a problem in a new light.
Or, if you’d rather browse through a curated selection, feel free to start with one of the lists below.
Happy reading 🙂
Best Of The Blog
Complete Archive
Amateurs vs Professionals
Photo by Uriel Soberanes on UnsplashAmateurs wing it, professionals prepare.Amateurs think of themselves, professionals think of their audience.Amateurs wait for their audience to find them, professionals find their audience and work to get in front of them.Amateurs...
What Next?
Photo by ASHLEY EDWARDS on UnsplashMy friend Jordin James (go read her stuff she’s awesome) recently challenged me to share a little bit about a word that has come to symbolize the pandemic for me personally as part of the #pandemicwordchallenge she started.As it...
4 Questions to Ask When Your Work Isn’t Landing
Photo by KOBU Agency on UnsplashYou’ve poured your heart and soul into creating something you’re proud of. Something that has the potential to help other people. Something that should have an adoring fan base rapidly building around it.But instead… Crickets.It’s easy...
Develop Your Perspective
For the past year and a half, I put in place a self-imposed content diet. I restricted my intake of non-fiction, business-related content in an attempt to slow down my exponentially growing to-do do list and shut down the comparison syndrome I was experiencing. I...
Literal Leadership
Photo by Yoann Boyer on UnsplashThere are a lot of ways to view and define leadership, but at the most basic level, it’s about going first.Sometimes that might mean developing a new product or service or taking the initiative to start a company. But while leaders who...
Hunting for Blind Spots
Photo by Lucas Sankey on UnsplashThere’s something wrong in your work. No, not with your work, in your work.You can’t see it, you don’t know it’s there, but deep inside that thing you put so much care, effort, and heart into creating, there’s a false assumption, a...
Consistency is Key
Photo by Keagan Henman on UnsplashI’m a big believer that creating work that’s meaningful and building an audience around it requires showing up with consistency and generosity.For you, this could take the form of putting out a new podcast or blog post every week or...
What Can You Control?
Photo by garrett parker on UnsplashYou can’t control your customer’s budgets. But you can control how they perceive your value.You can’t control your clients’ lack of boundaries when they spend all weekend emailing you. But you can control who you work with.You can’t...
Keep Your Promises
A lot gets made about building trust with your audience. Trust is a big reason why people start podcasts, blogs, and YouTube channels to help market the work they do. These mediums allow an audience to get to know us while also building our authority in the community...
Find Your Guiding Stars
Photo by Benjamin Voros on UnsplashThere’s no easy way to build an audience around work that matters. But there are more than enough difficult ways to do it.Each marketing expert or service provider has their own tried and true method of building your brand, growing...
The Best Time to Change is Now
Photo by Mateus Campos Felipe on UnsplashWe’ve all heard, if not lived through stories of someone given a crushing diagnosis — cancer, heart disease, diabetes, etc — then being forced to reckon with the consequences of continuing to live the way they have, or...
Why Do You Exist?
Photo by Greg Rakozy on UnsplashWhy do you exist?The answer to this question forms the basis of any brand story that resonates.And a brand story that resonates is essential to building a brand that attracts the people who will help you make the change you’re looking...
Don’t Let Me off Easy
Photo by Alora Griffiths on UnsplashWe all want to quit before the tank is truly empty.Despite the high standards we set for ourselves and our work, we often hold just a little bit back, settling for something complete, functional, but falling shy of remarkable.If our...
Building Supportive Creative Communities
Photo by Tim Mossholder on UnsplashYou know the feeling when you open your email and read a message from someone who has honestly, genuinely been impacted by the work you do?While they might not seem to be as important as landing a big new client or pulling off a...
Work With What You Have
Photo by Nicolas Hoizey on UnsplashYou don’t have the brains or raw talent of some of your competition.You don’t have the head start, the level of privilege, the auspicious beginnings.You don’t have the funding, the connections, the support.But only you have your eye,...
Faith Over Fear
Photo by J W on UnsplashWhen things are spiraling out of control, and the world as we know it feels like it’s on its way to a sudden and definitive end, we have a couple of options.The first is to turn inward, close ourselves off and view the actions of everyone else...
Mining for Remarkable
Photo by Dominik Vanyi on UnsplashEntrepreneurs, creators, and marketers often have the wrong idea of what their goal should be when it comes to producing their work.They think it’s about creating new work that consistently wows people, and then doing it again and...
The Way Things Are vs the Way They Should Be
Photo by Annie Spratt on UnsplashWhy don’t people just recognize what’s best for them and then do it?While people like you and I can clearly see, from our lofty vantage points the best course of action for the people we’re seeking to engage with and serve, they seem...
Identity Crisis
Photo by Carson Arias on UnsplashWhat do you believe about yourself that’s currently preventing you from reaching your goals?We all have a series of identities that guide our every action, often without us even realizing it.What you eat, where you get your coffee,...
Check Your Excuses
Photo by Lea Khreiss on UnsplashThings don’t always go right. For you, for me, for anyone.In fact, the very best case scenario might be that most things will go wrong but a few of the right things, the big things, will eventually go right, probably after many failed...
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Hi, I'm Jeremy, I'm glad you're here.
No matter what you create, I'm guessing you spend a good amount of time feeling lost, hopeless, and unsure about how to get from where you are to where you want to be.
So do I. And so does everyone doing creative work.
This is the Creative Wilderness.
Every week, I publish a new article in my Creative Wayfinding newsletter about how we as creators and marketers can navigate it with more clarity and confidence.
If you're building something that matters, but aren't quite sure how to take the next step forward, I'd be honoured to have you join us.