Creative Wayfinding For Ambitious Optimists.
Blog
On this page, you can scroll back through the archives and view every post I’ve ever written.
I won’t lie, there are a lot. Many of them likely won’t be relevant to you.
But my hope is that by poking around and reading through a few of them, you’ll come across an idea that sparks something for you, makes you think about a problem in a new light.
Or, if you’d rather browse through a curated selection, feel free to start with one of the lists below.
Happy reading 🙂
Best Of The Blog
Complete Archive
Bring the Enthusiasm
Your content can be solid, your value proposition obvious, and your audience targeting impeccable. But without genuine enthusiasm from you, as the creator, salesperson, and entire marketing department, it often all falls flat. Before you can convince others that it’s...
All Receiving Begins with Giving
Photo by Kelly Sikkema on UnsplashNone of us is so altruistic that we expect nothing in return for the work we create.Yes, we care deeply about our work and the people we create it for, yes we might feel compelled to create regardless of any return on the other side...
The Simple Secret to Getting Better at Marketing
Photo by John Schnobrich on UnsplashMarketing is seen by many as something of a dark art.Creators, in particular, may feel entirely competent when it comes to the ideation and creation stage of a project, but when it comes to getting the finished work in front of the...
You Don’t Need All the Answers
Photo by Steinar Engeland on UnsplashYou’re probably not exactly where you’d like to be in life right now.Your business isn’t as profitable as you’d like it to be.You don’t have enough time to do everything you want to be doingYou don’t see your friends and family as...
The Answers Are Right in Front of You
Photo by Tabea Damm on UnsplashI’m sorry to burst your bubble, but someone’s already done that creative thing you were looking to do.Maybe it was starting a podcast teaching people how to live healthier lives, maybe it was starting a blog helping people become better...
Revisit Bad Ideas
Photo by Ferenc Horvath on UnsplashFor years, I’ve kept a notebook that I carry with me at all times to record ideas.At times this book has been a real, paper, physical notebook, and more recently it’s shifted to an app on my phone.Over the years I’ve written down...
What Are You Saying?
Photo by Volodymyr Hryshchenko on UnsplashIf you’re looking to build an audience, it’s not just enough to create good work.Yes, your work needs to be good, and while work that meets (and maybe even exceeds) the minimum bar of acceptability might be one of the only...
As the Crow Flies Isn’t Usually the Most Efficient Route
Photo by Matteo Paganelli on UnsplashSometimes there’s no road leading directly from where you are to where you want to go.The most direct route might be to bushwhack your way in a straight line to your destination, but that doesn’t mean it’s the most efficient or...
Pick a Gear
Photo by Mateus Campos Felipe on UnsplashThink about growing your business like driving a car.The road to your end destination is winding, hilly, and varied, and it requires you to shift gears every now and then in order to most effectively navigate the terrain.Sure,...
Facing The Gap
Photo by Alex Radelich on UnsplashImagine a fissure in the Earth between where you’re currently standing and where you want to be.It’s deep, dark, and you can’t see the bottom. You can’t even see the other side.Between the life you have and the life you want, there’s...
Creative Systems
Photo by Josh Redd on UnsplashTo many creators, the idea of systems being helpful, let alone essential to creativity is anathema.There’s a deeply ingrained belief in many of us that the purest form of creativity — the kind the produces the most transcendent work with...
Marketing Is About More Than Visibility
Photo by Amanda Dalbjörn on UnsplashTo many new small business owners, podcasters, bloggers, and creatives of all stripes, marketing appears to be about nothing more than visibility.You might see a flashy ad campaign from a big brand that catches the eye but doesn’t...
Effective Marketing Requires Commitment and Faith
Photo by Simon Abrams on UnsplashFaith might not immediately come to mind as an essential element of creating work that matters and building an audience around it.Creativity, in-depth analysis of your market, effort, and perseverance might come more readily to...
Creativity Fills a Vacuum
Photo by Zach Lucero on UnsplashYou’ve probably experienced the feeling of having so much on your plate that you have no time left to work on the things that really matter to you.Maybe it’s a new product, maybe it’s launching that podcast you’ve been putting off,...
Emptying Your Cup Is as Essential as Filling It
Photo by Thom Holmes on UnsplashWe’re constantly advised by well-meaning coaches, guides and gurus that we need to make sure we’re regularly filling our cup.Life has a way of draining us of our energy, creativity, even our humanity if we let it. Without intentionally...
Less Bad, More Good
Photo by Vincent Ghilione on UnsplashWhen your life isn’t where you want it to be, it’s easy to lose faith that things will ever be better and resign yourself to your lot in life.Maybe it’s a job you hate, an unfulfilling relationship, persistent health problems,...
Team Feedback Is Just as Important as Customer Feedback
Photo by Headway on UnsplashRegardless of how often you actually ask for it, as a business owner, you know we should be collecting regular feedback from our clients and customers to help improve the quality of your products and services, iron out kinks in your...
Resistance Is Your Friend
Photo by Beau Runsten on UnsplashMost people think about Resistance as the bane of every creator’s existence. It keeps you from finishing, from doing your best work, from creating something that could truly change people.But that’s only if you give in to it.You can...
Developing the Emotional Stamina to Create
Photo by Jeremy Bishop on UnsplashOf all the many skills and traits that are worth developing as someone looking to make a difference through the work you create, emotional stamina might be the most important.Despite what the American Dream would have you believe,...
Curate Your Environment
Photo by Jeff Sheldon on UnsplashYou don’t have to look far to find more than enough negativity, bad news, pain, suffering, ignorance, and callousness to make you want to crawl into a hole, cut yourself off from the rest of humanity, and give up on trying.The world...
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Hi, I'm Jeremy, I'm glad you're here.
No matter what you create, I'm guessing you spend a good amount of time feeling lost, hopeless, and unsure about how to get from where you are to where you want to be.
So do I. And so does everyone doing creative work.
This is the Creative Wilderness.
Every week, I publish a new article in my Creative Wayfinding newsletter about how we as creators and marketers can navigate it with more clarity and confidence.
If you're building something that matters, but aren't quite sure how to take the next step forward, I'd be honoured to have you join us.