I’m sorry to burst your bubble, but someone’s already done that creative thing you were looking to do.

Maybe it was starting a podcast teaching people how to live healthier lives, maybe it was starting a blog helping people become better photographers, maybe it was a YouTube channel documenting your trip around the world.

Whatever your big, unique idea was, it’s been done.

Actually, more likely, it’s been done to death.

For almost any idea imaginable, there are multiple other creators teaching the same thing, sharing similar content and building audiences around the topic you want to build yours around.

This is a good thing, however.

If someone’s already done it you know it’s possible for you to do it as well. Better yet, if you’re willing to do the research, they’ve probably left you a decent roadmap that will give you a good idea of how to get started or get to the next level.

Everything new is a remixing and reimagining of everything that’s come before. New marketing techniques and strategies are built on top of old ones.

You now have multiple decades of examples of people building audiences online to gain insight and take away lessons from. The mediums and technology might have changed, but the core principals of connecting with the people you seek to engage with have not.

The answers might not be laid out for you on a silver platter. You might have to look to other mediums, audiences or topics, but make no mistake…

The answers you seek are right in front of you if you choose to look for them.

Every Sunday I publish an exclusive article on my newsletter that hopefully provides a new perspective, encouragement, and maybe even some occasional wisdom.

It’s something I’m proud to create and I’d be honoured to deliver it to you. If you’d like me to share it with you please subscribe here.

Want to hear more about building an audience around work that matters? I think you might enjoy these reads.

https://medium.com/datadriveninvestor/marketing-hacks-wont-work-be860c8e7463https://medium.com/datadriveninvestor/marketing-hacks-wont-work-be860c8e7463