None of us is so altruistic that we expect nothing in return for the work we create.

Yes, we care deeply about our work and the people we create it for, yes we might feel compelled to create regardless of any return on the other side of it.

But we also would love to receive validation for our effort from others. We might want to make a living off of the work. We might even want to become famous, at least in our field, for our work.

There’s nothing wrong with wanting to receive. But too often we find our focus slipping more toward the receiving end of the equation, spending less time on the giving.

In order to receive, we have to start by being incredibly generous with the work we create and our marketing to connect it to the people who will benefit.

It can feel like simply creating the work is a generous act, and sometimes it is. But if we’re not careful, as time goes by with little return on the time, energy, and money we’ve poured into our creations, we can pull back, creating shallower, less generous work as we clench up and tighten our fists, trying to squeeze out some sustenance.

In fact, if we’re not seeing the return, we need to be more generous with the work we create. We need to give more of our knowledge, more of our insight, more of our heart to the people we’re seeking to engage with.

If our work isn’t resonating, a good place to start is to ask how we can be more generous.

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Want to hear more about building an audience around work that matters? I think you might enjoy these reads.

https://medium.com/@jeremyenns/what-does-it-mean-to-serve-your-audience-7a86e2c3bf3ahttps://medium.com/@jeremyenns/what-does-it-mean-to-serve-your-audience-7a86e2c3bf3a