Creative Wayfinding For Ambitious Optimists.

Look the Problem in the Face

June, 25, 2020

Photo by Vince Fleming on Unsplash

When you’re faced with an uncomfortable problem to be solved or a decision to be made, it’s tempting to look around it.

You can avert your gaze, avoid taking in new information, and push it to the back of your mind until the last possible moment before action must be taken or a decision must be made.

It feels like you’re making an empowered decision to not worry about the problem before it needs to be worried about, or to avoid overloading yourself with information that will only make the decision more fraught with confusion.

But often the problem could be solved immediately, saving you a great deal of stress, energy, and anxiety. And often the very information you avoid taking in is in fact required to make an informed decision.

When faced with discomfort about a problem or decision, it’s better to look it in the face and tackle it head-on.

Find the information you need to solve the problem or inform your decision as quickly as possible. Even if you don’t take action immediately, with the necessary knowledge in place, your brain will subconsciously start putting the pieces together on its own and a clearer picture will take shape, outlining the best course of action.

Avoidance won’t make the problem go away.

Acting on it and solving it will.


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Hi, I'm Jeremy, I'm glad you're here.

No matter what you create, I'm guessing you spend a good amount of time feeling lost, hopeless, and unsure about how to get from where you are to where you want to be.

So do I. And so does everyone doing creative work.

This is the Creative Wilderness.

Every week, I publish a new article in my Creative Wayfinding newsletter about how we as creators and marketers can navigate it with more clarity and confidence.

If you're building something that matters, but aren't quite sure how to take the next step forward, I'd be honoured to have you join us.