Creative Wayfinding For Ambitious Optimists.

Sometimes Your Work Sucks

January, 16, 2020

Photo by Maria Teneva on Unsplash

It’s true.

I won’t sugarcoat it and tell you it’s great, good, or even passable because it’s not.

Today your work really sucks.

But maybe that’s not important.

Maybe what’s more important is both of us knowing that you have the potential to do better work tomorrow than the work you did today, and that I won’t let you off the hook or expect less than I believe you’re capable of.

Maybe what’s important is to do dig our way through the work that sucks in order to get to the work that sucks a little less.

Maybe if we do this long enough we’ll get to work that is passable. Maybe even good. Maybe even great.

So yes sometimes your work sucks.

Don’t dwell on it. Don’t hide it. Don’t quit.

I know you’ve got better inside you and I won’t let you settle for less than that.

And when my work sucks, I hope you’ll do the same for me.

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Hi, I'm Jeremy, I'm glad you're here.

No matter what you create, I'm guessing you spend a good amount of time feeling lost, hopeless, and unsure about how to get from where you are to where you want to be.

So do I. And so does everyone doing creative work.

This is the Creative Wilderness.

Every week, I publish a new article in my Creative Wayfinding newsletter about how we as creators and marketers can navigate it with more clarity and confidence.

If you're building something that matters, but aren't quite sure how to take the next step forward, I'd be honoured to have you join us.