For all its importance, the right thing to be working on is hard to spot
The right work is rarely obvious
Rarely urgent
Rarely appearing to move the needle
The right work is that for which the outcome is irrelevant
For which the benefit is simply creating it
For yourself For others
For what’s gained through the experience.
The right work is that which moves you closer to your personal potential
That helps you discover more of yourself
Embrace more of yourself
Become more of yourself.
The measure of the right work is not gauged by views or listens or likes
Nor in resonance or reach or impact
No, the right work is measured in far smaller numbers
Binary in fact
The answer to a simple question:
Did the act of making it move you
Closer to who you are
To who you could be
To what you’re capable of?
There’s a time for content
For practical work designed to do a specific job
That work must be done
But make no mistake
The right work is the work you do for yourself
And if you want to achieve all you’re capable of, that work can’t be put off or ignored.
Explore how to navigate a creative life that matters
This article originally appeared in my weekly Creative Wayfinding Newsletter. Each issue is the product of a week of work, and contains something not available for sale.
A fresh perspective, a shot of encouragement when you need it most, and maybe even some genuine wisdom from time to time.
Each week, we explore a different facet of the question “How do we navigate the wilds of creating work that matters?”
It’s something I’m proud to create and I’d be honoured to share it with you.
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