Creative Wayfinding For Ambitious Optimists.

Leveraging Gravity

April, 19, 2021

To the person seeking to move a boulder to the top of a hill, gravity is an ever-present, malevolent force to be fought with, pushed on, and toiled against.

To the person seeking to move a boulder down the hill, however, gravity is a benevolent ally that takes care of most of the work itself.

We know gravity is a constant.

What’s not a constant is how we choose to view it and how that view informs the ways in which we work with or against it.

Used wisely, simple physics provides many solutions that allow us to leverage gravity even when moving our boulders uphill.

All it takes is an awareness of the tools and environment at our disposal, and a little ingenuity.

What are the forces you’re currently working against, and how can you put them to use for you instead?


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Hi, I'm Jeremy, I'm glad you're here.

No matter what you create, I'm guessing you spend a good amount of time feeling lost, hopeless, and unsure about how to get from where you are to where you want to be.

So do I. And so does everyone doing creative work.

This is the Creative Wilderness.

Every week, I publish a new article in my Creative Wayfinding newsletter about how we as creators and marketers can navigate it with more clarity and confidence.

If you're building something that matters, but aren't quite sure how to take the next step forward, I'd be honoured to have you join us.