Why do you exist?

The answer to this question forms the basis of any brand story that resonates.

And a brand story that resonates is essential to building a brand that attracts the people who will help you make the change you’re looking to make in the world.

Your story and your mission can reach far beyond the product you sell. Your product can be a bland commodity, but if the story behind it resonates, you can become the one and only to a certain group of people.

I don’t know that I’ve ever spent more than $70 on jeans before, but after watching the brand story mini-documentary for Huit Denim Co. I fell in love with their story and their ethos and had to step away from my computer to avoid filling up my cart with $300 pairs of jeans from their online store.

I don’t need more jeans. Before watching the video I didn’t even want more jeans. After watching the video, however, I wanted to support people doing work that I believed in.

Their story resonated with me.

Does your brand story have that impact on the people who hear it?

A good brand story is not about your product. Rather, it’s about emotion, belief, the reason behind the what, why and how you do what you do, in a way that no one else can.

A good brand story is about people. This might include you, your team, your customers, or your community. Regardless of the people involved, however, it’s essential to show the connection you and your work facilitate.

Your story will take time and thought to hone, perfect, and learn to tell in a way that resonates most deeply with the people who are intended to hear it. Don’t rush it.

But don’t neglect it. If told right, your story is one of the most powerful assets you have.

Want to hear more about building an audience around work that matters? I think you might enjoy these reads!

If you’re ready to build your audience and become the go-to authority in your space using podcasting, reach out to our team at Counterweight Creative and see how we can help.

https://medium.com/@jeremyenns/best-in-the-world-66ec53d9adeb