This is a freeing place to operate from.

It removes the specter of competition and allows you to create from a place of confidence and generosity, without constantly looking over your shoulder.

Of course, creating work that can’t be emulated is no small feat.

Almost any product or service worth selling can (and will) be copied and undercut, once the idea has been validated.

The alternative is to build your brand not around a product, but a perspective, and then commit to continually refine and evolve that perspective.

Others may attempt to copy your work, but unlike products, services, and content, perspectives are difficult to replicate.

And besides, while others are attempting to catch up and replicate, you’ll already be on to what will be the next big thing.

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