Creative Wayfinding For Ambitious Optimists.

Tend Who You’re Becoming

March, 17, 2021

We’re all in a continual process of becoming.

Each day, evolving or devolving a little further into the person we’ll be tomorrow.

The change is exquisitely subtle.

Perhaps better measured on the timescale of glaciers.

But as sure as the glaciers eventually reach and crumble into the sea,

Or shrink and melt to nothing, short of their destination,

Each of us too will reach our end.

Our fate, whether to reach our destined sea, or wither away before,

Rests in the hands of today.

Who we choose to be guides who we will become.

Books, people, ideas, and beliefs embed themselves in us.

Becoming part of us.

Creating us.

And our work.

Which then embeds itself in others.

Who we choose to be, today and forever will always be within our power,

To nudge, guide, nurture,

Or scrap and start again.

Tend who you are becoming.

It’s the only choice that really matters.


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Hi, I'm Jeremy, I'm glad you're here.

No matter what you create, I'm guessing you spend a good amount of time feeling lost, hopeless, and unsure about how to get from where you are to where you want to be.

So do I. And so does everyone doing creative work.

This is the Creative Wilderness.

Every week, I publish a new article in my Creative Wayfinding newsletter about how we as creators and marketers can navigate it with more clarity and confidence.

If you're building something that matters, but aren't quite sure how to take the next step forward, I'd be honoured to have you join us.