Creative Wayfinding For Ambitious Optimists.

Do It To Do It

February, 25, 2021

Don’t do it for the success.

Don’t do it because it could be your ticket to fame and fortune.

Instead,

Do it for the experience.

Because once you’ve done it once, you can do it better the next time.

Or because the experience itself was worth it, even if you never do it again.

Do it because maybe you’ll realize that it’s not what you really wanted in the first place.

That it won’t take you where you want to go.

That there’s a better route to your destination.

Do it because regardless of the outcome, you’ll learn something.

About your craft.

About the world.

About your audience.

About yourself.

Do it because it helps someone or something in some small, little way.

Do it because it matters.

To you.

And if you’re lucky, it will matter to someone else too.


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Hi, I'm Jeremy, I'm glad you're here.

No matter what you create, I'm guessing you spend a good amount of time feeling lost, hopeless, and unsure about how to get from where you are to where you want to be.

So do I. And so does everyone doing creative work.

This is the Creative Wilderness.

Every week, I publish a new article in my Creative Wayfinding newsletter about how we as creators and marketers can navigate it with more clarity and confidence.

If you're building something that matters, but aren't quite sure how to take the next step forward, I'd be honoured to have you join us.