Creative Wayfinding For Ambitious Optimists.

Getting To the Best Solution

February, 4, 2021

When looking to solve a problem, we often take the first idea that strikes us and run with it.

Maybe the burst of inspiration it was delivered in convinces us that it’s the best option available.

Maybe we’re in such a rush to solve the problem that the convenience is too much to ignore.

The fact is, however, that the first idea that comes to mind is rarely the best one.

It might be a duct tape solution to the problem at hand.

It might solve one problem, but create others in the process.

Or it might simply be inelegant.

The first solution that comes to mind is always best viewed as a starting point.

A jumping-off point for both broader and deeper exploration.

The best solution takes work to uncover in the first place and then iteration over time to hone and perfect.

But when we get it right, it performs better than we could have imagined.

We sell ourselves short when we take the first solution that comes to us, no matter how convenient or inspired it may at first seem.


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Hi, I'm Jeremy, I'm glad you're here.

No matter what you create, I'm guessing you spend a good amount of time feeling lost, hopeless, and unsure about how to get from where you are to where you want to be.

So do I. And so does everyone doing creative work.

This is the Creative Wilderness.

Every week, I publish a new article in my Creative Wayfinding newsletter about how we as creators and marketers can navigate it with more clarity and confidence.

If you're building something that matters, but aren't quite sure how to take the next step forward, I'd be honoured to have you join us.