Amateurs wing it, professionals prepare.

Amateurs think of themselves, professionals think of their audience.

Amateurs wait for their audience to find them, professionals find their audience and work to get in front of them.

Amateurs believe content alone is king, professionals understand that the packaging matters.

Amateurs stick with what’s working, professionals experiment with what will work better.

Amateurs seek to be good enough, professionals seek to raise the bar for everyone.

If you’re ready to build your audience and become the go-to authority in your space using podcasting, reach out to our team at Counterweight Creative and see how we can help.

Want to hear more about building an audience around work that matters? I think you might enjoy these reads!

https://medium.com/@jeremyenns/literal-leadership-e926b573cac2https://medium.com/@jeremyenns/literal-leadership-e926b573cac2