If a joke has to be explained, it’s probably not all that funny.

The same principle applies to your marketing.

Effective marketing works because it meets your audience where they’re at.

It doesn’t talk down to them, over them, or around them.

They don’t have to reach for it or do their homework to understand it.

Rather than heard, seen, or comprehended, effective marketing is felt.

Not as “marketing” but as truth.

Effective marketing hits your audience in the chest, where it rings true and resonates.

This type of marketing is elusive.

But it doesn’t have to be.

Get to know your audience better than anyone else.

As well as they know themselves.

Engage.

Understand.

Empathize.

Care.

When you can speak to them the way they speak to themselves, your marketing will take care of itself.

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