Creative Wayfinding For Ambitious Optimists.

Better Problems

January, 11, 2021

Progress is often measured not by eliminating all your problems but by working yourself out of one problem and into another one.

If you’re lucky, the new problem will be a better problem than the one you just solved.

More fun. More rewarding. More interesting. More impactful.

Maybe even more challenging, if you have a masochistic streak.

Life without problems is a dreamy ideal, but it’s unlikely to actually materialize.

Pursue it as your guide if it helps.

Otherwise, just keep trying to work your way forward into better problems than the ones you solve.


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Hi, I'm Jeremy, I'm glad you're here.

No matter what you create, I'm guessing you spend a good amount of time feeling lost, hopeless, and unsure about how to get from where you are to where you want to be.

So do I. And so does everyone doing creative work.

This is the Creative Wilderness.

Every week, I publish a new article in my Creative Wayfinding newsletter about how we as creators and marketers can navigate it with more clarity and confidence.

If you're building something that matters, but aren't quite sure how to take the next step forward, I'd be honoured to have you join us.