Faith might not immediately come to mind as an essential element of creating work that matters and building an audience around it.

Creativity, in-depth analysis of your market, effort, and perseverance might come more readily to mind.

But paired with commitment, a strong faith in both your process and your mission is required for building anything meaningful.

Faith in your process because few ideas, strategies, or tactics take off immediately. There’s a lag between you doing the work and the results starting to show up, and you need to be able to stick it out through that lag in feedback.

When we work with new podcasters we’ll often tell them that they should be prepared to work for a year on their show before things start to click and the results start pouring in.

Getting through that year requires faith that the process is going to work if you give it enough time.

Faith in your mission will help you get through that phase when you want to doubt the process. If you believe that your ultimate mission is worth investing in, you’ll have an easier time taking the long view, investing in the present to see returns in the future.

Faith, however, is nothing without commitment.

No matter how great your faith in your process and your mission, you need to show up every day and carry out that process.

It’s one thing to know that your podcast will take a year to gain traction and another to ensure you stick with your scheduled and put an episode out every single week, even when life throws you curveballs, you have a dozen other immediate fires to put out, and there are new shiny objects you could embrace, each promising a faster return on your investment.

Many of the marketing strategies you come across could work for you. More important than sampling a dozen different tactics before giving up when they don’t offer immediate results, is finding something that you resonate with, commit to the process, and have faith that your effort and commitment will pay off if you give it enough time.

Every Sunday I publish an exclusive article on my newsletter that hopefully provides a new perspective, encouragement, and maybe even some occasional wisdom.

It’s something I’m proud to create and I’d be honoured to deliver it to you. If you’d like me to share it with you please subscribe here.

Want to hear more about building an audience around work that matters? I think you might enjoy these reads.

https://medium.com/datadriveninvestor/marketing-hacks-wont-work-be860c8e7463https://medium.com/datadriveninvestor/marketing-hacks-wont-work-be860c8e7463