1. Don’t ask for feedback
2. Refuse to accept or consider criticism
3. Wait until your work is “perfect” to ship
4. Blame people or circumstances beyond your control when things don’t go to plan
5. Build in private
6. Procrastinate
7. Wait for inspiration to strike
8. Create based on what you want instead of what your audience/clients/customers want
9. Create something for everyone
10. Insist that everything you create must be wholly original
11. Read the same books as everyone else in your space
12. Do everything yourself

Few of us are aspiring to create mediocre work.

And yet, we often behave as though we are.

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