Getting a new idea off the ground is a lot like healing from a broken bone.

New ideas are typically made up of two (or more) disparate ideas that have never been connected and must now be grafted together.

We set them in place, and at first glance, they might look complete. But apply even the smallest amount of pressure and instantly, they splinter back into their component parts.

In order to fuse properly, new ideas must be given support, encased in a protective cast, and given time for the connections to strengthen into something that can support weight.

Over time, the ideas will fuse to become one, the seams between the original building blocks no longer obvious. At this point, the cast can be removed, but while the core of the idea is whole, the muscles supporting it must now be tested and trained, building up strength and confidence over time.

As with a broken bone, new ideas are fragile and must be given the proper time, care, and support in order to one day bear weight.

Don’t rush the process.

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