Creative Wayfinding For Ambitious Optimists.

Square, Grey LEGO Blocks

March, 24, 2021

Homogeneous building blocks create homogeneous buildings.

Sure they’re easier to piece together, but is ease of building the point of building?

To more quickly build structures indistinguishable from the others around us?

A master may be able to create magic and art out of square grey Lego blocks, but if we’re honest with ourselves, we know we’re not at that level.

At least not yet.

In the meantime, the shortest route to building something remarkable, something that stands out from the grey blocky landscape around it is to start with different blocks.

No, they wont fit together quite so easily.

No, you won’t have the reference point of how to fit the pieces together based on what’s already been built.

No, it won’t be quite so easy to build something stable, capable of supporting weight and withstanding pressure.

But when you start with different blocks you don’t have to work to differentiate yourself.

You simply build with the blocks you have, and your work will do the rest for you.


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Hi, I'm Jeremy, I'm glad you're here.

No matter what you create, I'm guessing you spend a good amount of time feeling lost, hopeless, and unsure about how to get from where you are to where you want to be.

So do I. And so does everyone doing creative work.

This is the Creative Wilderness.

Every week, I publish a new article in my Creative Wayfinding newsletter about how we as creators and marketers can navigate it with more clarity and confidence.

If you're building something that matters, but aren't quite sure how to take the next step forward, I'd be honoured to have you join us.