Almost everything has a sweet spot.

A point of tension in which opposing forces meet and hold each other in check.

This is where the magic exists.

Input and output create ideas.

Accident and intention produce a novel offering.

Fear and inspiration hone it and brings it to the world.

Experimentation and consistency connect with the ideal audience.

Value and profit sustain a business.

You can find this equilibrium in anything, if you look hard enough.

And indeed, to unlock the potential of your work, you must.

It’s almost always found by first leaning too far in one direction.

By pushing the boundaries, outgrowing your comfort zone,

Then shrinking back, seeking the balance of discomfort and sustainability.

But take care.

Equilibrium is rarely the natural state of things.

Once found, it can be maintained, at least for a while.

Before the time comes, once again to push outward,

Or perhaps, shrink back.

Upsetting the balance and beginning the cycle anew.

---