Creative Wayfinding For Ambitious Optimists.

Confidence Where It Counts

February, 11, 2021

It’s hard to accomplish much of anything, let alone create work that changes people, without confidence.

No, not absolute confidence that you’ll 100% that you’ll achieve what you set out to do. You’re probably not aiming high enough if that’s the case.

Not confidence that your work will get the response you hope for. No one can ever predict that.

Not arrogance or cockiness or blind confidence in spite of signals telling you to change course or reconsider.

But confidence in yourself.

Confidence that whatever happens, you can adapt.

That you can find the answers you need when you need them.

That you can persevere.

That you can remain consistent when the going gets tough.

Confidence that whatever the world throws at you, you alone remain the master of your mindset, emotions, and response.

Confidence builds when we set a goal and achieve it.

When we’ve done something once we know we can do it again.

Which presents a catch-22.

How can we have confidence in completing a journey we’ve never taken before?

It turns out that if we practice building confidence around the small things, we can be confident in tackling the big things.

When we’re confident that we can adapt, learn, persevere, and remain in control of our outlook and response in the face of adversity, we can be confident that we can tackle even the most daunting of tasks.

These are the component parts of confidence.

Confidence where it counts.

And the opportunities to build it in small ways are all around us should we choose to seek them out.


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Hi, I'm Jeremy, I'm glad you're here.

No matter what you create, I'm guessing you spend a good amount of time feeling lost, hopeless, and unsure about how to get from where you are to where you want to be.

So do I. And so does everyone doing creative work.

This is the Creative Wilderness.

Every week, I publish a new article in my Creative Wayfinding newsletter about how we as creators and marketers can navigate it with more clarity and confidence.

If you're building something that matters, but aren't quite sure how to take the next step forward, I'd be honoured to have you join us.