If no one ever sees it?

If you never hit publish?

If the people it’s intended to serve never get a chance to engage with it?

Some work only pays off when it reaches the intended end user.

For other work, the process itself is reward enough.

It’s worth asking yourself how you can choose to do more work that will be worth it even if it flops with your audience. Or how you can alter your existing process to be a reward unto itself.

When you’ve already won by the time you press publish, it’s a lot easier to create and ship your work without restraint.

To weather the criticisms, dismissals, and the ambivalence.

To get back to work with a smile and create something new.

We all need wins to keep us going.

But too often we rely on others to hand them to us.

In reality, we already have everything we need.

---