The big secret is that no one knows anything.

That no one knows for sure that this will work and that won’t.

That even the most accomplished among us are still shooting in the dark with each new endeavor.

That the only proven path to success is to simply keep creating until you land on something that resonates.

That rather than exceptional talent, what’s required to create that work is exceptional consistency and commitment to your craft.

That the the best help you can find is not someone who’ll teach you the newest marketing hack,

But someone who can hold you accountable to your practice.

That each new idea is nothing more than a lottery ticket.

And that the only way to improve your odds of winning is to keep buying new tickets.

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