Before you start down the road of creating something that matters to you, it’s worth picturing the end result.

In the event that your work succeeds it’s important to understand what you’re working towards.

But perhaps it’s even more important to envision the scenarios in which the end result is failure.

Whether it’s something big, a new business or partnership, or something small, a newsletter, blog post, or podcast episode, if you care about the work you produce and believe in it’s potential for impact, it’s worth asking the question, “If this falls flat, if it fails to resonate with the people I’m creating it for, why will that be?”

Chances are there are dozens of reasons your work could fail. Some of them will be entirely outside of your control. But many of them will be entirely within your control, and they may be obstacles and traps you might not have otherwise seen.

Doing a pre-mortem can help you address these challenges and potential stumbling blocks in advance, giving your work the best possible chance of landing, of resonating, of achieving the goal it was created for.

Better to face the inevitable challenges head-on, with your eyes open than be caught unawares.

Every Sunday I publish an exclusive article on my newsletter that hopefully provides a new perspective, encouragement, and maybe even some occasional wisdom.

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Want to hear more about building an audience around work that matters? I think you might enjoy these reads.

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