Maybe the best way to grow an audience is to create work that hasn’t been done before.

No, it might not be completely original, in fact, it will probably be composed entirely of borrowed parts and ideas. But at least some part of your creative and marketing processes should feel new and fresh.

The offering itself might be entirely new, or it could be the format, the medium, a set of features, a perspective, opinion, nuance.

Or it could be that your offering is nothing new but the audience it’s being pitched to is.

Maybe it’s a new use for an old idea.

It doesn’t really matter which element hasn’t been done before so much as it matters that some element meets the criteria.

Otherwise, you’re creating a commodity. And it’s hard to build a loyal audience around a commodity.

Get good at articulating what makes you, your approach, your offering, or your audience different, new, fresh.

Then broadcast it.

Every Sunday I publish an exclusive article on my newsletter that hopefully provides a new perspective, encouragement, and maybe even some occasional wisdom.

It’s something I’m proud to create and I’d be honoured to deliver it to you. If you’d like me to share it with you please subscribe here.

Want to hear more about building an audience around work that matters? I think you might enjoy these reads.

https://medium.com/@jeremyenns/real-foundation-creative-work-cb1360180d2dhttps://medium.com/@jeremyenns/real-foundation-creative-work-cb1360180d2d