When you’re looking to start a new business or create content for a new niche, you’ll probably hear advice along the lines of “Find a gap and fill it.”

The problem is that sometimes it’s hard to find a gap that fits your interests, expertise, and skill set.

But while there might not always be obvious gaps or glaring faults with the existing players and their content, there will always be more than a healthy dose of mediocrity.

To you, and your audience, mediocre content is as good as a gap in content as a whole.

The bonus for you is that your competition has already laid out your content plan and provided market validation.

All you need to do is find mediocrity, put your head down, and make something better.

Every Sunday I publish an exclusive article on my newsletter that hopefully provides a new perspective, encouragement, and maybe even some occasional wisdom.

It’s something I’m proud to create and I’d be honoured to deliver it to you. If you’d like me to share it with you please subscribe here.

Want to hear more about building an audience around work that matters? I think you might enjoy these reads.

https://medium.com/@jeremyenns/what-hasnt-been-done-before-340b93e57a80https://medium.com/@jeremyenns/what-hasnt-been-done-before-340b93e57a80