You’ll never know what you’re truly capable of creating until you go all in.

It’s not that you’ve knowingly been holding back to this point, but you probably haven’t dug deep enough within yourself to hit bedrock, the point beyond which it’s physically, emotionally, or spiritually impossible to go any further.

Once you reach that point and create at your greatest capacity, you’ll find that all your work up to that point has been a shadow of your potential.

Slow, rough, lacking depth, conviction, and energy.

Of course, creating at the very limits of what you’re capable of isn’t sustainable on a daily basis.

But 80% of your potential probably is, and it’s likely a vast improvement over your previous output.

Each time you test your limits, it becomes easier to reach them again, and perhaps go even further.

It might take some external pressure, and it will definitely take an internal drive, but if you want to create work that matters, you need to push yourself to find those limits the first time.

Once you’ve found them once and you realize what you’re capable of, you’ll have a hard time creating at a level less than that.

Every Sunday I publish an exclusive article on my newsletter that hopefully provides a new perspective, encouragement, and maybe even some occasional wisdom.

It’s something I’m proud to create and I’d be honoured to deliver it to you. If you’d like me to share it with you please subscribe here.

Want to hear more about building an audience around work that matters? I think you might enjoy these reads.

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