Your content can be solid, your value proposition obvious, and your audience targeting impeccable.

But without genuine enthusiasm from you, as the creator, salesperson, and entire marketing department, it often all falls flat.

Before you can convince others that it’s worth their time, attention, and money to listen to your podcast, sign up for your program or buy your product, you need to be convinced of it yourself.

People will get excited if the offer is a fit, but you need to set the tone.

If you can’t bring the enthusiasm for the work you put out, ask yourself why. It might be that it’s not quite at the level it needs to be at yet. Go back and work on it until it’s good enough, until it’s something you’re truly excited to share with others.

But remember, at some point, you need to ship the work, and if you want it to be met with enthusiasm, you have to bring it yourself.

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