Creative Wayfinding For Ambitious Optimists.

As the Crow Flies Isn’t Usually the Most Efficient Route

May, 11, 2020

Photo by Matteo Paganelli on Unsplash

Sometimes there’s no road leading directly from where you are to where you want to go.

The most direct route might be to bushwhack your way in a straight line to your destination, but that doesn’t mean it’s the most efficient or fastest.

Sometimes the best route is to orient yourself in the general direction you need to head and follow the existing roads.

Then you can decide to either cut back to your destination on a back road or begin your bushwhacking at the shortest possible point between the main road and your target.

Unless you can grow wings, as the crow flies is rarely a feasible option. Better to avoid getting hung up on “if only’s”, look for an alternative — if roundabout — route, and then get moving.


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Want to hear more about building an audience around work that matters? I think you might enjoy these reads.

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Hi, I'm Jeremy, I'm glad you're here.

No matter what you create, I'm guessing you spend a good amount of time feeling lost, hopeless, and unsure about how to get from where you are to where you want to be.

So do I. And so does everyone doing creative work.

This is the Creative Wilderness.

Every week, I publish a new article in my Creative Wayfinding newsletter about how we as creators and marketers can navigate it with more clarity and confidence.

If you're building something that matters, but aren't quite sure how to take the next step forward, I'd be honoured to have you join us.