There’s something wrong in your work. No, not with your work, in your work.

You can’t see it, you don’t know it’s there, but deep inside that thing you put so much care, effort, and heart into creating, there’s a false assumption, a misconclusion, a blind spot that you’ve blown past without realizing.

And if you don’t find it, it could ruin everything.

Don’t worry, you’re not the only one with these oversights, we all have them. But just because we all have them too, doesn’t mean yours still won’t sabotage the work you care so much about.

There’s a solution, of course, but it’s not easy.

That solution and the prerequisite for creating work worth talking about is to become ruthless in hunting out your oversights, blind spots, false assumptions and areas in which you are just plain wrong.

Constant education is essential, but reading books, blogs, or listening to podcasts is the easy part.

The hard part is exposing yourself to opinions with which you disagree and then asking why.

Why is that position wrong and yours right?

Who shares the dissenting opinion and why?

Can they back it up and make a compelling argument?

Why do you hold your opinion? Is it simply a default or have you actually put thought into its formation?

The most successful people not only make a point of exposing themself regularly to opinions, beliefs, and worldviews that differ from their own but actively seek to learn and take what they can from those perspectives.

Establishing this practice builds empathy and understanding for those around you, including the audience you’re seeking to engage with, and empathy is the foundation for creating work that resonates.

Whether or not you realize it yet, your blind spots exist. Better to go find them now, while you can still address them then wait until your work falls flat and you find them in the autopsy report.

If you’re ready to build your audience and become the go-to authority in your space using podcasting, reach out to our team at Counterweight Creative and see how we can help.

Want to hear more about building an audience around work that matters? I think you might enjoy these reads!

https://medium.com/@jeremyenns/say-i-dont-know-more-7cbb0b30c805https://medium.com/@jeremyenns/say-i-dont-know-more-7cbb0b30c805