We all want to quit before the tank is truly empty.

Despite the high standards we set for ourselves and our work, we often hold just a little bit back, settling for something complete, functional, but falling shy of remarkable.

If our goal is to create products, services and experiences worth talking about then, how do we build the structure to do so?

Maybe the most important part of a structure designed to create remarkable work is the selection of people we surround ourselves with and invite into our creative process.

Their role is not to flatter us, to be in awe of the incredible work we’ve created, to build up our egos so we can face down The Hard Stuff that comes with creative work. We need people like that, but we also need others.

We need people who know us, what we’re truly capable of, and won’t let us off the hook for failing to live up to the potential they know we have.

When they look at what we’ve created, they’ll acknowledge it, honour it, and then push.

They’ll ask why we made this choice over that, dig into what we’re trying to achieve and point out potential flaws or shortcomings. They’ll tell us flat out that they know we have more to give on this project if we choose to do so, and they’ll do all of this with generosity and kindness.

The remarkable is often contained in the last few drops of the tank, well past the point at which we’ve created something functional.

We just need to ensure we have someone to help us squeeze out those last few drops.

If you’re ready to build your audience and become the go-to authority in your space using podcasting, reach out to our team at Counterweight Creative and see how we can help.

Want to hear more about building an audience around work that matters? I think you might enjoy these reads!

https://medium.com/@jeremyenns/creating-remarkable-work-c3b57b25ea7chttps://medium.com/@jeremyenns/creating-remarkable-work-c3b57b25ea7c