You’ve probably experienced the feeling of having so much on your plate that you have no time left to work on the things that really matter to you.

Maybe it’s a new product, maybe it’s launching that podcast you’ve been putting off, maybe it’s creating art, or any a thousand other creative pursuits.

Obligations, many of them mundane, habitual, or reactive have a way of crowding out the work we should be focussing on if we want to create something that matters — both to us and our audience.

Even if we are able to carve out a couple of hours in our week for our creative work, we often find ourselves tapped out of ideas, uninspired, and leave more frustrated than when we sat down to create.

If we’re serious about creating this type of work and building a tribe around it, we need to be intentional not just in creating time to do the work itself — that’s the easy part — but in creating space for ideas to form.

Creativity responds to a vacuum. It requires space for the various ideas in our head to bounce around and then connect in new and interesting combinations.

If we want to create work that’s new and meaningful, we need to get serious about consistently creating space, avoiding stimuli, and seeking out boredom.

If we create the void, the ideas will soon rush to fill it.

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Want to hear more about building an audience around work that matters? I think you might enjoy these reads.

https://medium.com/@jeremyenns/consistency-is-key-b04481632829https://medium.com/@jeremyenns/consistency-is-key-b04481632829