I’m a big believer that creating work that’s meaningful and building an audience around it requires showing up with consistency and generosity.
For you, this could take the form of putting out a new podcast or blog post every week or engaging with your followers every day in some small way.
Showing up with consistency isn’t easy, and it’s the required level of consistency, perhaps more than anything else, that stymies people looking to build an audience around their work.
The secret is that you need to keep showing up, even when you don’t have an audience yet, sometimes for weeks or even months.
If you know your work has the ability to resonate with a specific group of people, you need to get it in front of them and earn their trust over time.
They may be skeptical at first, wary that you’re yet another traveling salesman looking to pass through their territory and capitalize on whatever boom might currently be happening in their industry.
Can you blame them? We’ve all seen these opportunists whose flashy offers talk a big game but fail to deliver because they don’t truly understand the problem.
As a genuine marketer looking to truly serve your audience, your goal is not to be flashier than your competition but to outlast them.
Your job is to show up more regularly and with more generosity, outlast the competition, and prove that you understand the problems your audience faces and you have a real solution tailored specifically for them.
Only then, if your work is good enough, is it going to spread. But the wait will be worth it.
If you’re ready to build your audience and become the go-to authority in your space using podcasting, reach out to our team at Counterweight Creative and see how we can help.
Want to hear more about building an audience around work that matters? I think you might enjoy these reads!
https://medium.com/@jeremyenns/creating-inevitable-outcomes-40a469a5b1eehttps://medium.com/@jeremyenns/creating-inevitable-outcomes-40a469a5b1ee
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