Your work might be world-changing.

It might be immaculate in its design and execution.

There may be no better way to solve the problem you set out to solve than the solution you came up with.

But for it to catch on, for it to spread, it needs to resonate with just one person first.

Which means you must be able to pitch it, to sell it, to spread the message of your work in a way that piques curiosity, translates its value concisely, and maybe even sparks excitement.

This requires empathy, understanding your audience, knowing how to speak to them.

This is where so many brilliant creators fall short.

Because the messenger matters.

We want to believe it doesn’t. We want to believe our work will speak for itself.

But it does, and it won’t.

So if you’re a creator, best to learn how to speak about your work in a way that resonates, that connects, that sparks excitement, or find someone who can.